Strategic recommendations from the media agency
After having read the brief (and generally after a few meetings and discussions with the advertiser), the agency develops a media placement strategy according to the campaign objectives, the target customer, the target market and the available budget. This proposal includes recommendations for the best media types, formats and size of creatives to use. The choice of display banner formats is very important because they do not all meet the same objectives. For example, if Baskia’s goal is to increase their brand awareness online with their new footwear, it is best to use both impactful and engaging formats, such as Skin, Pre-roll, Billboard or 3D banners. On the other hand, if Baskia wants to maximize their conversions, then dynamic creatives or native placements are best suited to reach that goal.
For more details on the formats available for programmatic campaigns and their uses, visit our Creative Gallery.