Four years ago when header bidding was in its infancy, we built a platform for publishers to manage their tags, to quickly get the right code for their site, and to report on their performance.
Since then, we added new formats, floors, blocking, server-side integrations and more. We also built our own exchange and set out to optimize without publishers having to manage everything manually.
Over the last few months, we’ve been developing exciting new features and optimizing the platform for our district m exchange (dmx), while maintaining functionality with legacy systems (you can also read about the technical journey from the simultaneous refactor).
And today, we will align our product brands. If you’re a power-user, you might be familiar with Boost, and maybe you even remember b3. But for most, boost served as a portal to the menagerie of district m products.
That’s why today we are introducing the DMX platform, a unified brand and single place for publishers to configure and report on their inventory. The new platform brand represents our full range of capabilities. As part of this change, we are also releasing two new products: flat fees and custom reports.
Here’s what is new: