by Marie-Claude Gosselin | Dec 2, 2020 | Advertisers, Blog
FLO Creative Builder : the newest addition to the FLO media buying platform! By Jean-Martin Provencher Wednesday, December 2nd 2020 FLO allows advertisers to execute campaigns using a leading digital advertising media buying platform with full control and in...
by Lauralyn Lamarche | Oct 14, 2020 | Advertisers, Blog, Publishers
Infographic: Getting ready for a world without third-party cookies Wednesday, October 14th 2020 FollowFollowFollowFollow The removal of third-party cookies is set for early 2022. This infographic explores how to get ready for a world without cookies. The browser...
by Karine Bourgault | Aug 31, 2020 | Advertisers, Blog, Publishers
Streaming vs. batched log-level data By Kate DyeWednesday, September 2nd 2020 Log-or event-level data are huge. Like, terabytes an hour huge. And that might lead you to believe that speed/timeliness of delivery isn’t valuable or even possible. However, many of the...
by Lauralyn Lamarche | Aug 27, 2020 | Advertisers, Blog, Publishers
The cookie: the history of online footprints Lauralyn LamarcheThursday, August 27 2020 A quick update It’s been almost one year since Google Chrome announced it’s Privacy Sandbox strategy aiming to remove the third party cookie. Since then, there has been more talk...
by Lauralyn Lamarche | Aug 20, 2020 | Advertisers, Blog
What is log-level data? By Vishank Goel Thursday, August 20 2020 So what’s the big deal? Whether it’s used to audit fees or conversions, to shed light on auction dynamics, or feed robust bidding optimizations and algorithms, log- or event-level data is easy to...
by Marie-Claude Gosselin | Aug 17, 2020 | Advertisers, Blog
Wednesday, August 19th 2020 A day in the life of a display banner Download the infographic Imagine yourself surfing the web… You have spent a long time looking for a model of sneakers to your taste. You’re more than ready to show off your new style on your...
