District M & Sharethrough have entered a definitive agreement to merge
Tuesday, February 9, 2021
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One of the first, scaled mergers done virtually
No, there are no “ah, ha!” moments behind the story of the merger. In fact, JF Cote, Co-founder and CEO of District M and Dan Greenberg, Co-founder and CEO of Sharethrough, met frequently during virtual meetings over the last few months. “We are glad to have spent countless hours on virtual platforms discussing the future, as it allowed us to get to know each other well, in the comforts of our homes with no interruptions,” said JF Cote, “We were able to build a strong culture of transparency and purpose without ever meeting in person, and we hope to continue in the same direction with the merging of our teams. A team that we, of course, are very eager to meet and work with!”
District M & Sharethrough, both privately held companies, realized their complimentary offerings and synergies between the teams would sync perfectly, an opportunity which Dan Greenberg believes is a “win-win collaboration for a brighter future”. With his strong background in finance and operational thinking, JF Cote will lead the company as CEO, while Dan Greenberg, bringing a highly perceptive, visionary and customer-focused approach to the table, will become President of the company. Both of them, alongside their talented leadership team, believe this transition will produce the best results, synergies, and growth opportunities for the combined entity.
The future of ad tech is here, and it’s exciting!
From now on, District M & Sharethrough’s motto is to power forward on a scaled and direct exchange, built on proprietary technology. Together, the companies have a complete and qualified portfolio of partners, including demand-side platforms and publishers, allowing advertisers to further scale their campaigns. The future is bright, and, most importantly, built on respect and care with privacy for the user at the core of customer experience. As a combined entity, the priority is growth and financial efficiency, and the companies are well aligned to succeed and prosper in the right direction.
The merger agreement also marks a milestone for both companies, as they bring two teams of incredible talent together, scaling both our commercial footprint and our innovations in Product and Tech. This will allow them to drive innovation as well as continuously re-invent and better their proprietary technologies. They expect both teams to work seamlessly, on a virtual basis, a practice they have perfected in the last few months.
Together, District M & Sharethrough hope to take their customer-first, human-centric offer to the open web. With Sharethrough’s Silicon Valley mindset, culture and technology, and District M’s fast-paced, efficient, and result-oriented focus, there are no limits. We’re more than excited for what’s to come, and we sure hope you are too.
We provide competitive pay, great incentives and plenty of opportunity to grow your career. If you enjoy a culture of teamwork, smart and friendly colleagues, and a commitment to excellence, learn more about our available job openings.Learn more
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