1st & 3rd party data
Data is an integral part of our lives. First party data allows you to organize the data you collect from your existing customers (it’s your own proprietary data). Third-party data, on the other hand, gives you the ability to supplement existing data files or create new segments for better audience targeting on a broader or deeper scale. Go beyond your usual audience and target people locally with similar interests for travel. Add granularity by targeting people based on their socio-demographic profile, their interests, household income, and more, in order to promote the right offer to the right people.
Behavioral targeting is a method that allows advertisers to display relevant ads to users based on their web-browsing behavior. For instance, this allows businesses operating in local outdoor tourism to advertise their available campsites to shoppers looking to buy camping equipment.
Contextual & semantic targeting
Semantic contextual targeting allows you to display ads in relevant editorial contexts. This method optimizes user attention because it aligns with the subject matter. A great advantage for local tourism, an article listing the best local places to visit would have matching ads, and the possibilities are endless.
Target future customers with local weather predictions. Delivering ads and promotions according to the viewer’s weather conditions can potentially benefit local tourism with outdoor or indoor activities alike.