FLO allows advertisers to execute campaigns using a leading digital advertising media buying platform with full control and in real-time visibility.
Thanks to its proprietary creative builder, building compelling creatives is not a burden anymore and there is no need for a prior expertise or training. The FLO platform can now facilitates the creation, delivery and performance measurement of engaging display ads.
Are your clients interacting with your brand online?
When it comes to delivering high awareness campaigns in programmatic, while the sites (and apps) you will be delivering on and the audience you will be targeting are key components, you know for a fact that your creatives will play a major role in making your campaign successful. Rich, interactive, eye-catching should qualify the ads you are going to use. Now that you have built ads that you believe are creating impact and are attractive to the user, that he engages with your brand, how do you quantify it?
Measurable engagement metrics on display creatives that guide early optimizations should be the first step to driving users to your site and reaching your campaign objective. The FLO creative builder makes it possible (and easy!) for any user to build these interactive ads that will make your brand stand out and allow you to report on these users’ engagements.