How district m helped ÉLIE Clinique Privée find their clients
By Steve Adams
December 3rd, 2019
Online advertising has been utilized by big businesses to increase sales and awareness for over two decades now but has historically been tough for small businesses to navigate. Even if a small business owner is able to learn the tools of online advertising, they likely don’t have the time to utilize them properly. district m takes their own expertise from working with big companies and applies it to small businesses with their SMB solutions.
ÉLIE Clinique Privée is a practice that has flourished with the help of experts that is always available at district m. Here is what she had to say about her clinic and her relationship with district m.
The ÉLIE Clinique Privée Video Case Study:
Transcript for the ÉLIE Clinique Privée case study:
Hi, my name is Dr. Valerie Brousseau. I’m an ear, nose and throat surgeon. I have a private clinic outside of the government here in Montreal. My business is actually really particular in the sense that my clinic was the first completely private surgical ear, nose and throat clinic in Canada. Other aspects of the services are the type of technology that we have. So we do a lot of endoscopies. We have voice endoscopy, there are only a few centers in the province that offer the services and video endoscopy for the voice. And that also means that we offer specific surgeries for the transgender community in order to offer transgender voice surgery.
So one of the problems when you offer new types of approaches and you have high-tech technology or a new way of offering services is how do you reach the clientele that actually needs that. But the people who really want the healthcare, the patients, if they can find you online, they will come no matter how specific the services that you offer are. So in terms of our marketing, when I opened the business about a year and a half ago, we started doing our own marketing. I was doing actually a lot of my Google Ads myself and I put together my website after about, let’s say, 10 months or so. I was getting pretty exhausted doing this on my own. And also I could see that as the business started to grow that I, you know, I was getting to be limited in terms of results I was getting.
Alex from district m came and visited and we sat together. One of the first things that I loved is that when Alex came in, I told him about my business. He wasn’t just able to understand what were the services I was trying to sell. He also got kind of like the spirit of how I wanted to deliver my health care. What I was paying for Google Ads when I was doing them has been more than cut in half with district m’s team, being able to actually look at how best to market certain keywords and so on. Great tools online in order to be able to follow how your business’s growth on a day to day basis, very understandable. The rates, I mean, for me, the monthly rate that they were charging me is like, I need one more patient per month in order to be able to afford district m.
It’s been over a year now that I’ve been doing business with district m and Alex and it’s been a very personable, very friendly, very easy experience. You know, I can just text him, send him an email and ask him a few questions about how the marketing is going or adjustments I’d like to do if I have a new event or a new service that I’d like to market. Really, district m if you haven’t thought about it, you should be doing it now.
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