IAB’s Proposal for Enhanced Accountability: An Analysis by Kate Dye
No one would accuse the world of programmatic advertising of being boring (unless you’re an outsider hearing terms like ‘supply path optimization’ and ‘demand-side platform). From walled gardens to privacy laws, the threats to the industry are myriad.
The IAB has been proactive in its attempts to steer the industry into a more resilient place. Their proposal for enhanced accountability is the early stages of an attempt to help the industry survive one of it’s greatest challenges: a world with privacy laws and no tracking cookies.
Kate Dye had the opportunity to attend the IAB: Data and Repsonsilbilty conference in September and is sharing her thoughts on the proposal in video form. The interview is broken down into four topics:
Data responsibility and protecting privacy
RIP third-party cookies
Like what you see?
If you’re interested in learning more about how district m can help your business, please reach out to us!