Infographic: Getting ready for a world without third-party cookies

Wednesday, October 14th 2020

The removal of third-party cookies is set for early 2022. This infographic explores how to get ready for a world without cookies.

The browser cookie has been around since 1994. Until recently, questions and concerns about online privacy we’re not a top priority. However, today, laws or regulations dealing with privacy are a common occurrence across the world.

Who will be most affected by the removal of third-party cookies? There is no doubt that all players should feel the repercussions, but in completely different ways. We know that a healthy internet ecosystem revolves around 3 dimensions: users, advertisers and publishers.

Throughout our research, we have identified 3 causes for concern:

  • How will audience targeting work in a post-cookie world, and will it be as effective?
  • What is the impact, if any, on walled gardens such as Facebook and Google?
  • How do we maintain the democracy of the open web?

Infographic third-party cookies

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These questions have been a growing cause of concern throughout the industry, no matter where you stand in the ecosystem.

Many solutions are on the horizon to counter the impacts of the post-cookie world. In fact, first-party cookies, Universal ID and Privacy by Design solutions are currently racing to find third-party cookie alternatives.

At district m, we are building a suite of tools to tackle addressability in a cookieless world. We are assisting and partnering with advertisers and publishers across the industry to prepare for the big changes.

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