Infographic: Getting ready for a world without third-party cookies
The removal of third-party cookies is set for early 2022. This infographic explores how to get ready for a world without cookies.
The browser cookie has been around since 1994. Until recently, questions and concerns about online privacy we’re not a top priority. However, today, laws or regulations dealing with privacy are a common occurrence across the world.
Who will be most affected by the removal of third-party cookies? There is no doubt that all players should feel the repercussions, but in completely different ways. We know that a healthy internet ecosystem revolves around 3 dimensions: users, advertisers and publishers.
Throughout our research, we have identified 3 causes for concern:
- How will audience targeting work in a post-cookie world, and will it be as effective?
- What is the impact, if any, on walled gardens such as Facebook and Google?
- How do we maintain the democracy of the open web?
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These questions have been a growing cause of concern throughout the industry, no matter where you stand in the ecosystem.
Many solutions are on the horizon to counter the impacts of the post-cookie world. In fact, first-party cookies, Universal ID and Privacy by Design solutions are currently racing to find third-party cookie alternatives.
At district m, we are building a suite of tools to tackle addressability in a cookieless world. We are assisting and partnering with advertisers and publishers across the industry to prepare for the big changes.
Curious to learn more about cookies? Get in touch →
SourcesDigiday. Digiday Research: Subscription publishers’ biggest challenges, in five charts. September 9, 2020.
WhoIsHostingThis? Browser Cookies: What Are They & Why Should You Care? February 27, 2020.
Cookie Script. All you need to know about Third-Party Cookies.
Pay The Pieper. B2B Marketers Turn to Digital Advertising in Greater Numbers. August 9, 2020.
Forbes. Marketers, You Might Hate Abiding By New Data Restrictions, But Doing Nothing Isn’t An Option. February 6, 2020.
ExchangeWire. The Four Dimensions of Audience Addressability: Screens, Technology, Time, and Data. September 17, 2020.
Deloitte. Goodbye third-party cookies. Hello human experience. MadTech Insider. The Rise Of The European ID Crowd & What It Means For Ad Tech. August 6, 2020.
Econsultancy. How well-prepared are marketers for the impact of the third-party cookie crackdown? July 30, 2020.
Comscore. Cookie Deletion Rates and the Impact on Unique Visitor Counts.
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