LiveRamp & District M Solution
The District M omnichannel exchange is now integrated with LiveRamp Authenticated Identity Infrastructure, enabling people-based targeting and measurement without any reliance on third-party cookies or MAIDs.
Marketers can activate and reach their audiences on authenticated publisher inventory, made possible by LiveRamp’s Authenticated Traffic Solution (ATS). ATS translates consumer identity—shared through a trusted value exchange—into LiveRamp’s identifier, which is further hashed and encrypted for added privacy. Ultimately, this allows publishers to maintain control of their data. Activating campaigns through an authenticated infrastructure enables advertisers to deliver personalized, efficient and fully measurable campaigns.
Marketers can execute audience-based buys directly through demand-side platforms (DSPs) integrated with LiveRamp, or through District M PMPs in instances where the DSP is not yet integrated with LiveRamp, such as DV360.