Knowledge is power

To navigate the ever-changing industry, you need trusted insight and solid resources — that’s what we are dedicated to give you. We want to provide the right tools and insightful information so we can help you achieve success. Only with strong knowledge can we hope to lead.

What is programmatic video advertising?

What is programmatic video advertising?

What is programmatic video advertising? By Sandrine Tessier,Content StrategistApril 26th, 2018 Video advertising has become mainstream and prevalent the past couple of years and currently it is one of the most popular ad formats in digital advertising. Emarketer...

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district m turns 5!

district m turns 5!

district m turns 5! By Lourie Contaoe,User Acquisition ManagerApril 20th, 2018Today marks a special day as we celebrate the 5th year anniversary of district m. As we celebrate this milestone, we wanted to take a moment to thank you all for being an important part of...

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Why go for first-price auctions?

Why go for first-price auctions?

Why go for first-price auctions? By Sandrine Tessier,Content StrategistApril 13th, 2018What is a first-price auction? A first-price auction is a programmatic auction that will be cleared at the highest bid. In a second-price model, the auction would be won by the...

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Real-Time Bidding (RTB) 101

Real-Time Bidding (RTB) 101

Real-Time Bidding (RTB) 101 By Lourie Contaoe,User Acquisition Manager February 15th, 2018 What does RTB stand for? RTB stands for Real-Time Bidding. It is a media buying process that appeared around 2009. What’s the difference between real-time bidding and...

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Programmatic advertising 101

Programmatic advertising 101

Programmatic advertising 101 By Lourie Contaoe, User Acquisition Manager February 15th, 2018What is programmatic advertising? The word “programmatic” itself means “automated" or "scheduled” - so programmatic advertising is the automated process of ad buying, as...

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Key Takeaways From IAB Leadership Summit 2018

Key Takeaways From IAB Leadership Summit 2018

Key Takeaways From IAB Leadership Summit 2018 By Leon Gurevich, Managing director USA & International February 14th, 2018We took part in the annual IAB Leadership Summit, where the event uncovered marketing, data, and organizational strategies that can help brands...

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Must we fear Chrome’s new ad filter?

Must we fear Chrome’s new ad filter?

Must we fear Chrome’s new ad filter? By Luc Marsolais, SVP Business Operations February 12th, 2018Last June, Google announced the integration of an ad-blocking technology into the newest version of Chrome, designed to block spammy and annoying ads, which made a lot of...

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