How district m helped one of the largest car manufacturers to generate more conversions for their 2019 models.
One of the largest car manufacturers asked District M to help them generating more conversions for their 2019 models (focus on SUV and sedans). They were seeing a decrease in performance with their previous partners and needed to find ways to maximize their campaign’s viewability and decrease CPA.
Elaborate a strong digital display advertising strategy which would allow to maximize 4 types of conversions: locate a dealer, financing, build your own, and book a test drive.
What we did
- Targeted audience: auto intenders, young, urban professionals, emphasis on men 20-34.
- Contextual targeting: auto & vehicles, news & portals, lifestyle
- Formats: Reveal + Swipe ad units, 300×250, 728×90, 160×600, 300×600
- Geo: Canada wide
- Campaign length: 4 weeks
average ROI generated according to Post-click and Post-view conversions.
media partners reduced from 8 with better results.
registered the most post-click conversions (17%).
decrease vs. last month.
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