How district m helped one of the largest car manufacturers to generate more conversions for their 2019 models.

Challenge

One of the largest car manufacturers asked District M to help them generating more conversions for their 2019 models (focus on SUV and sedans). They were seeing a decrease in performance with their previous partners and needed to find ways to maximize their campaign’s viewability and decrease CPA.

 

Our mandate

Elaborate a strong digital display advertising strategy which would allow to maximize 4 types of conversions: locate a dealer, financing, build your own, and book a test drive.

What we did

  • Targeted audience: auto intenders, young, urban professionals, emphasis on men 20-34.
  • Contextual targeting: auto & vehicles, news & portals, lifestyle
  • Formats: Reveal + Swipe ad units, 300×250, 728×90, 160×600, 300×600
  • Geo: Canada wide
  • Campaign length: 4 weeks

ROI

800%

average ROI generated according to Post-click and Post-view conversions.

Partners

2

media partners reduced from 8 with better results.

Conversions

Monday

registered the most post-click conversions (17%).

CPA

49%

decrease vs. last month.

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Case Study | Automotive

Case Study | Automotive

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Discover how district m helped one of the largest car manufacturers to generate more conversions for their 2019 models.

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