The driving force

district m only exists because of the ingenuity of its founders, the employees that support the business, and investments that help district m grow. Meet the executive team along with a timeline that visualizes our short but rich history as a company.

JF Cote
President, CEO & Co-founder

With over 20 years’ experience in business, Jean-François is an leader and a born innovator: co-founder of district m, he is the chief architect of the company’s corporate strategy and provides leadership to sales and partnership initiatives.
Patrice Marin
Co-founder

Patrice has been working in the media and technology industry for over 10 years. He manages the US and international markets by creating valuable partnerships with publishers, advertisers and technology platforms.
Sebastien Fillion
CPO & Co-founder

A born entrepreneur, Seb’s journey into adtech began with his first business, Monclasseur––a popular online dating website. Seb’s background in software development and his deep understanding of programmatic functionalities has supported district m’s development from day one.
Dom Fortin
CTO &Co-founder

As a passionate software Engineer with over 15 years of experience, Dom's unique strength in synthesizing complex ideas into simple solutions leads district m's architecture, core technologies and systems.
Benoit Skinazi
SVP Sales & Co-founder

Ben has been working in the digital media industry for over 10 years and has acquired a solid experience in programmatic advertising and ad operations leadership, giving him a broad understanding of the industry.
Luc Marsolais
SVP Business Development & Operations

Luc’s extensive finance background and 12 years’ experience in companies such as YellowPages, AutoTrader and Mediative lead him to a senior operation management position at district m.
Louis-Charles Genest
VP Finance & Administration

LC is a Chartered Professional Accountant with a vast experience in multiple industries, such as technology, mining, retail and pharmaceutical.

The timeline

Key events and milestones that have shaped district m into a programmatic powerhouse.

People & Product

Investments & Awards

April 2013

The company hits 5 million ad requests/day.

December 2015

The company moves to its HQ in the idyllic Mile End area.

August 2017

DISTRICT M becomes district m.

August 2017

DISTRICT M becomes district m.

September 2018

district m releases five brand new values for the company.

September 2019

district m restructures and rebrands their website to accurately reflect the different lines of business.

April 2013

district m is founded and work begins in Seb’s apartment building basement.

May 2014

district m's first employee is hired.

June 2015

Toronto office opens

October 2017

Launch of our platform for advertisers.

January 2018

Launch of Go+, district m’s advanced demand-side platform.

February 2019

Launch of district mBA, an internal adtech training program for employees.

September 2016

district m raises $8M Equity funding with FSTQ.

November 2017

JF Coté wins EY entrepreneur of the year.

November 2018

Ranked #123 Deloitte's Fast 500.

December 2018

district m raises $12M Equity funding with Investissement Quebec & FSTQ.

May 2019

Glocal Award, Patrice Marin

November 2019

Ranked #251 Deloitte's Fast 500.

November 2015

Deloitte’s Jury’s Choice Award.

November 2016

Deloitte’s Companies-to-watch Award.

April 2018

Canada Top 100 Employer’s.

November 2018

Ranked #25 Deloitte's Fast 50.

March 2019

Deloitte Canada's Best Managed Companies Award.

November 2019

Ranked #3 Deloitte's Fast 15.

March 2020

Deloitte Canada's Best Managed Companies Award.

The board of directors

It’s not just the executive team that is enthusiastic about district m. The board shares that enthusiasm as you will see below.

I think it’s unbelievable what you have created. You are disrupting the entire industry. I’m very excited to be part of it.

— Martin Gauthier

CEO, Solotech


From the get-go, I was in love with the management team. I loved the vision and I love the energy of the business.

— Martin Tremblay

Co-Founder & President, Sid Lee


I feel extremely privileged to be part of this extraordinary story of growth which, I am sure, will take district m to the highest peaks.

— Mathieu Laflamme

Associate, McCarthy Tétrault


As soon as I met the district m team, I knew the company had everything it needed to be an industry leader.

— André Petitclerc

Director, Investissement Québec


I am obsessed with human connection. Contextualization, personalization, and timeliness are key to humanizing our brands and connecting with the hearts and minds of consumers. And that is what district m enables.

— Anne Marie Laberge

SVP, Global Brands & Communications, Bombardier

JF Cote
President, CEO & Co-founder, district m
Patrice Marin
Co-founder, district m
Anne-Marie Laberge
SVP, Global Brands & Communications, Bombardier
John Di Bert
Senior Vice President and CFO, Bombardier
Julien Billot
CEO, Scale AI / Former CEO Yellow Pages
Martin Tremblay
CEO, Solotech / Former CEO Warner Bros & CEO Ubisoft
Martin Gauthier
Co-Founder & President – Sid Lee
Rory Capern
Advisor, district m
Former Managing Director, Twitter Canada, X-Google, X-MSFT