Leadership team

district m only exists because of the ingenuity of its founders, the employees that support the business, and investments that help the company grow.

JF Cote

Chief Executive Officer

JF Cote is the CEO of the company and he is a member of our board. With over 20 years’ experience in business, JF is an experienced leader and a born innovator: co-founder of district m, he is the chief architect of the company’s corporate strategy and provides leadership to sales and partnership initiatives. Under his leadership, district m has been recognized in Deloitte Fast 50 (Canada) / 500 (USA), and has been selected in the Deloitte Best Managed companies over the last 3 years. Since district m inception, the company has raised $50 million to fuel the growth globally.

JF Cote has received numerous awards and recognitions, including the Ernst & Young Entrepreneur of the Year Award and Arista Emerging Entrepreneur in Canada.

He holds an executive MBA from UQAM and a bachelor’s degree in commerce with a specialization in Finance from University of Ottawa. JF is a CPA by training and serves as a member of multiple boards to support kids in their education and sports activities. JF loves travelling around the world with his wife and 2 kids to learn new culture, discover new experiences and meet people. 

Before district m, JF Cote shared his expertise with multiple companies in different industries such as Pratt & Whitney (Aerospace), PricewaterhouseCoopers (Investment Banking) and Yellow Pages (Media), for which he co-founded the digital media division, Mediative.

Picture of Jean-François Côté district m President, CEO and co-founder
Career highlights
  • Co-founded District M
  • Raised $39M in funding since the company’s inception
  • Grew the company to 140+ people with 7 offices across the US & Canada
  • Master’s degree in Business Administration (MBA) from UQAM
  • Winner of EY’s Entrepreneur of the Year

The leadership team

JF Cote

CEO


With over 20 years’ experience in business, JF is an experienced leader and a born innovator.


Read more

Luc Marsolais

SVP Marketplace

Luc is a seasoned media executive with over 15 years of management and operations experience. He brings his extensive knowledge in operations, finance, and people management to District M.

Read more

Dan Greenberg

President

As the founding CEO of Sharethrough overseeing market development and customer strategy, Dan is a recognized leader in the industry and the Silicon Valley tech ecosystem.

Read more

Benoit Skinazi

SVP Marketing & Sales Ops

With over 12 years of experience in digital advertising, Ben has developed solid experience in multiple facets of the industry.

Read more

Louis-Charles Genest

SVP Finance & Admin

LC cumulates over 10 years of experience across multiple industries. With his result-oriented vision, LC leads the financial & administrative decisions.

Read more

Patrice Marin

SVP Partnerships

After 15 years in advertising, 12 out of which in programmatic advertising, Pat is a fearless entrepreneur, strategic connector and innovator and Co-founder of District M.

Read more

Rob Fan

CTO

Rob has been a technology leader and entrepreneurial thinker for over 15 years.

Read more

Natacha Brind'Amour

VP People & Culture

With nine years of experience in human resources, Natacha Brind’Amour has joined the executive team to help grow a successful Montreal-based company.

Read more

Curt Larson

CPO

Curt has over 20 years of career experience in technology and product management.

Read more

The board of directors

Julien Billot

CEO, Scale AI / Former CEO Yellow Pages


Julien Billot is an executive with extensive experience in the marketing, media and mobile industries.


Read more

John Di Bert

Former Vice President and CFO, Bombardier

Prior to joining Bombardier in August 2015, Mr. Di Bert spent 14 years at Pratt & Whitney Canada (P&WC).

Read more

JF Cote

CEO


With over 20 years’ experience in business, JF is an experienced leader and a born innovator.


Read more

Martin Tremblay

CEO, Solotech / Former CEO Warner Bros & CEO Ubisoft

Martin Tremblay has been President and Chief Executive Officer of Solotech since June 2017.

Read more

Patrice Marin

SVP Partnerships

After 15 years in advertising, 12 out of which in programmatic advertising, Pat is a fearless entrepreneur, strategic connector and innovator and Co-founder of District M.

Read more

Martin Gauthier

Co-Founder & President, Sid Lee

A multimedia pioneer in Canada, Martin boasts more than 20 years of experience in the field.

Read more

Anne-Marie Laberge

SVP Global Brands & Communications, BRP

Having started her career with Telus, where she worked for nearly 19 years, Anne-Marie has distinguished herself by her leadership and know-how.

Read more

Advisor

Rory Capern

Former Managing Director Twitter Canada, Google, Microsoft & BCG

Rory Capern has 20+ years of Partnerships experience in the Canadian technology and media industries and was formerly the Managing Director of Twitter Canada.

Read more

Dan Greenberg

President

As the founding CEO of Sharethrough overseeing market development and customer strategy, Dan is a recognized leader in the industry and the Silicon Valley tech ecosystem.

Read more

Advisor

Mathieu Laflamme

Partner, McCarthy Tétrault

Mathieu Laflamme is McCarthy Tétrault’s Québec City Office Lead and is a partner in the Business Law Group.

Read more

Check out our open opportunities

Interested in becoming a districter? We’d love to meet you! Check out our open opportunities.

Get in touch with one of our experts

If you’re interested in learning more about how we can help your business, reach out to us!