The driving force

district m only exists because of the ingenuity of its founders, lesdership team, the employees that support the business, and investments that has made district m a leader in programmatic advertising.


Our vision

Become the leading omnichannel digital advertising exchange through the development of a fair, transparent and efficient marketplace and solutions, facilitating inventory transactions between advertisers and publishers.

Our key pillars


Innovative proprietary technology to lead market evolution.


Full supply chain control, maximizing the working media for our clients.


We offer complete transparency in the supply chain from advertiser to publisher.


Delivering excellence to our clients by promoting our quality inventory.


An energetic team of 100+ technology and advertising experts focused on customer success.

$20M total raised

Built successfully with key investors who sustain our hypergrowth model.

Built for the future


New privacy rules are being written for the next chapter of our industry, embracing them represents a great opportunity to lead a new wave of ad tech.

Video & Connected TV

As digital video and linear TV converge, more and more advertising spend will become programmatic, creating new opportunities for our platforms.

Mobile & Omnichannel

Ad supported business models are changing to include new mediums and devices, with mobile at the center. Supporting a wider range of formats and channels will be key.

Data & AI

Data and transparency are already a fundamental pillar of our platforms.


The next step is to unlock more of its potential with machine learning and AI.

Leadership team

Picture of Jean-François Côté district m President, CEO and co-founder

JF Cote

President & CEO, Co-founder

Picture of Patrice Marin district m Partnership and co-founder

Pat Marin

Partnerships & Co-founder

Picture of Patrice Marin district m Partnership and co-founder

Dom Fortin

CTO & Co-founder

Benoit Skinazi

SVP Sales & Co-founder

Luc Marsolais

SVP Business Development & Operations, Co-founder

Ken Poon

VP Technology

Natacha Brind’Amour

Director People

Louis-Charles Genest

VP Finance & Administration

Board of directors

Julien Billot

Chairman, district m

CEO, Scale AI / Former CEO Yellow Pages

JF Cote

President & CEO, Co-founder

Pat Marin

Co-Founder & Partnerships

Anne-Marie Laberge

SVP, Global Brands & Communications, BRP

Martin Gauthier

Co-Founder & President – Sid Lee

Martin Tremblay

CEO, Solotech / Former CEO Warner Bros & CEO Ubisoft

Board of advisors

Rory Capern

Former Managing Director Twitter Canada, Key role at Google, Microsoft & BCG

Mathieu Laflamme

Partner, McCarthy Tétrault

From the get-go, I was in love with the management team. I loved the vision and I love the energy of the business.

— Martin Tremblay

CEO, Solotech / Former CEO Warner Bros & CEO Ubisoft

I feel extremely privileged to be part of this extraordinary story of growth which, I am sure, will take district m to the highest peaks.

— Mathieu Laflamme

Partenaire, McCarthy Tétrault

As soon as I met the district m team, I knew the company had everything it needed to be an industry leader.

— André Petitclerc

Director, Investissement Québec

I am obsessed with human connection. Contextualization, personalization, and timeliness are key to humanizing our brands and connecting with the hearts and minds of consumers. And that is what district m enables.

— Anne Marie Laberge

SVP, Global Brands & Communications, BRP

Check out our open opportunities

Interested in becoming a districter? We’d love to meet you! Check out our open opportunities.

Get in touch with one of our experts

If you’re interested in learning more about how we can help your business, reach out to us!