Ad formats for publishers

Access incremental revenue and get more out of your ad inventory with district m’s high CPM formats.

Touch

DISTRICT M EXCLUSIVE

Touch

district m is proud to offer touch: a new high-impact and user-activated mobile format. Touch is a perfect blend between a seamless experience and an engaging ad.

As the viewer scrolls down the page, the reactive part of the format will come alive at the bottom of the screen, making it highly interactive while staying non-intrusive. The user can then decide to click the ad and be directed either to a landing page or another high-impact format like video. 100% compliant with betterads.org, Touch is the new way to get the most out of your mobile advertising.

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Benefits

  • Mobile exclusive format
  • User-activated
  • 100% compliant with Betterads.org
  • Highly interactive and engaging
  • Non-intrusive experience for the user
  • Use video and landing page conversion points

Skin

DISTRICT M EXCLUSIVE

Skin

Skin is one of our most impactful formats—it is perfectly suited for awareness campaigns. the skin format lets you dress the borders of a website page with your brand’s colours!

Each creative is 100% custom-made to suit all your marketing needs and generate the most impact for your brand.

Benefits

  • 100% viewability
  • Excellent solution for awareness campaigns

Native

Native

Monetize your in-content ad space while maintaining a premium user-experience with native ads. With district m’s demand, publishers can access quality ads that will fit the narrative of their content while bringing in more revenue.

Benefits

  • Access higher CPMs
  • Access higher bid density
  • Drive more revenue than traditional display

Adhesive

Adhesive

With Adhesive, publishers can achieve a 100% fill rate and generate incremental revenue with an eCMP on average 2 to 3 times higher than standard banners. 

Adhesive ads appear when a page is loaded and as the user scrolls down. It will either stick to the bottom of the screen or come out from the left side or bottom left corner. Adhesive guarantees 100% viewability.

Benefits

  • 100% fill rate
  • eCPM averaging around 2 to 3 times higher than standard banners
  • Drives incremental revenue

Roadblock

NEW!

Roadblock

Monetize all your ad placements on one page with Roadblock. Not to be confused with a takeover ad, Roadblock will sell all ad impressions on a page to one advertiser, thus increasing your fill and overall eCPM.

Benefits

  • Increased CPM value versus individual ad placements
  • Easy implementation
  • Compatible with multiple frameworks such as Prebid, Index and district m wrapper.

Billboard

Billboard

Billboard is a rectangular rich media unit that runs the full width of your website and appears when the page loads. This high-impact format allows publishers to achieve a CPM two to three times higher than a standard leaderboard.

This high-viewability format puts the advertiser’s message center stage, thus attracting more demand from buyers.

Benefits

  • 100 % viewability
  • high-impact unit
  • CPMs 2 to 3 times higher than a standard leaderboard
  • Supports video, bringing incremental demand

IAB Standards

IAB Standards

Access incremental demand by using these universally accepted formats. Compatible with all devices, IAB standards offer great monetization opportunities.

Benefits

  • Most commonly-used sizes created by advertisers
  • Access to highest possible demand from buyers
  • Available for desktop, mobile and tablet

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