REPORT #3: WEEK OF APRIL 6, 2020
(Last 30 days)
↘ -84% Hockey
The NHL paused the 2019-20 hockey season on March 12, which explains the sudden drop in interest.
↘ -86% Google flights
Restrictions on travel has left people unsure about their future travel plans.
↘ -69% Dog walker
People are working from home and finding they have enough time to walk their dogs.
↘ -69% Tickets
With Arts & Entertainment shows cancelled, it’s no surprise that there is a decrease in ticket searches.
↘ -65% Bars
The closure of these popular establishments explains the drop in local bar searches.
↘ -53% Airbnb
A few North American states and provinces have restricted short-term rental activities.
↗ +48% Instant coffee
↗ +54% Whipped cream
Ingredients for the Dalgona Coffee recipe recently popularised by the well known app – TikTok.
↗ +31% How-to
With the accessibility of services now restricted, we see an increase in DIY renovations and repairs.
↗ +34% Clipper
Many of us, especially men, have no better choice than to cut their own hair.
↗ +44% Patterns
What better excuse than a quarantine to finally tackle sewing?
↗ +72% Facial mask
Many are turning to self-care to occupy their time.
The crisis response
Crisis management is a process designed to prevent or lessen the damage a crisis can inflict on its stakeholders. It can be divided into three phases:
The pre-crisis stage is concerned with prevention and preparation.
The crisis response is when action must be taken. It includes everything that is communicated after the crisis hits. The most important aspect of this stage lies in its communication methods, which is why social media has become an important part of COVID-19.
We are here.
The post-crisis stage looks for ways to better prepare for the next crisis. In the post-crisis phase, the organization is returning to business as usual.
increase in Facebook users in March.
In previous months, the overall number of active Facebook users was decreasing, with an average month-to-month decrease rate of -2.2%.
increase in Instagram users last month, with the highest being the 25 to 34 age group.
increase in Instagram Stories since the outbreak.
How can we
At district m, our priority is to support our clients the best we can. Our trading desk and design teams are doubling their efforts to be as proactive as necessary.
✓ Special conditions for PSA messaging
✓ Fast delivery of creative
✓ Campaigns live within 24 hours
Do not hesitate to contact us for help from our experts. Whether you need simple advice or wish to brainstorm your future digital strategies, we’re here for you.