Programmatic advertising is anything but simple. That’s why every player in the industry needs helpful resources to comprehend it all.
Below, you will find white papers, guides, and strategies to help you make the most informed decisions and get the best results from your campaigns.
Taming the wild-west exchange
What is a wild-west exchange? A wild-west exchange is a shorthand that describes an exchange without any ‘laws’. Learn more through this e-book.
How to Prevent Shopping Cart Abandonment
What is shopping cart abandonment and why does it happen? Our guide gives you solutions to reduce that number of abandoned carts and how you can bring back customers to your website.
Retargeting for Small Businesses
This guide is meant to give small businesses basic information about digital advertising and retargeting. Discover our useful tips on retargeting through our whitepaper.
A Brief History of Digital Advertising
We often forget but digital advertising only appeared 2 decades ago – how did such a young industry grow so rapidly to become what it is today? Download this white paper to find out!
Holiday Advertising Strategy 2018
According to Deloitte’s 2017 holiday retail survey, 54% of people complete their holiday shopping in December. A Google study also shows that 2 out of 3 December shoppers are open to shopping from new retailers in 2018, which means there’s a huge opportunity for advertisers to gain new clients. During a time when competition for consumers’ attention is fierce, we wanted to give you as much of an advantage as possible.
Black Friday 2018 Digital Strategy
The 2017 Holiday season generated $108 billion in online sales revenue, a third of which was generated in November solely. During that period of time, 54,3% of website visits came from mobile devices, and 36.9% of revenue were made with the same device. 2016 was a record-breaking year for mobile, and those numbers prove that 2017 definitely followed into that trend.
Black Friday Strategy for Small Business 2018
Black Friday and Cyber Monday (or BFCM for short) is the most lucrative period of the year for all businesses. Deals are too-good-to-be-true and competition is fierce. This is why no business can afford to wait the week before that day to plan and execute their digital advertising strategy. Download our whitepaper today!
Black Friday 2017 Digital Strategy
In 2016, Black Friday was projected by Adobe to reach $3.05 billion in online revenue – in actual fact, this projection was surpassed by nearly $300 million and hit an all-time record of $3.34 billion, making it the first year to generate more online sales than in-store. Get ready for Black Friday 2017 with district m’s programmatic advertising strategy.