White papers

Programmatic advertising is anything but simple. That’s why every player in the industry needs helpful resources to comprehend it all.

Below, you will find white papers, guides, and strategies to help you make the most informed decisions and get the best results from your campaigns.

Should you advertise in a time of crisis?

Throughout this report, you will discover visual representations of data we compiled over the last month, a list of pros and cons and a checklist of best practices to help with your advertising needs. Download the white paper to find out.

Can advertisers and publishers work together to save the media industry?

It is no secret that the COVID-19 pandemic is disrupting the industry. In fact, it is having a significant impact on no less than all industries. Read the full report to learn more.

Retargeting for Small Businesses

This guide is meant to give small businesses basic information about digital advertising and retargeting. Discover our useful tips on retargeting through our whitepaper.

A Brief History of Digital Advertising

We often forget but digital advertising only appeared 2 decades ago – how did such a young industry grow so rapidly to become what it is today? Download this white paper to find out!

Taming the wild-west exchange 

What is a wild-west exchange? A wild-west exchange is a shorthand that describes an exchange without any ‘laws’. Learn more through this e-book.

How to Prevent Shopping Cart Abandonment 

What is shopping cart abandonment and why does it happen? Our guide gives you solutions to reduce that number of abandoned carts and how you can bring back customers to your website.

Getting Your Business Online 

You may think you don’t need to bother or that your business can thrive off word-of-mouth alone. The reality is that you are quite limited in terms of growth if you don’t get on the web. Download our whitepaper to learn more.

Holiday Advertising Strategy 2018

According to Deloitte’s 2017 holiday retail survey, 54% of people complete their holiday shopping in December. A Google study also shows that 2 out of 3 December shoppers are open to shopping from new retailers in 2018, which means there’s a huge opportunity for advertisers to gain new clients. During a time when competition for consumers’ attention is fierce, we wanted to give you as much of an advantage as possible.

Black Friday Strategy for Small Business 2018

Black Friday and Cyber Monday (or BFCM for short) is the most lucrative period of the year for all businesses. Deals are too-good-to-be-true and competition is fierce. This is why no business can afford to wait the week before that day to plan and execute their digital advertising strategy. Download our whitepaper today!

Black Friday 2018 Digital Strategy

The 2017 Holiday season generated $108 billion in online sales revenue, a third of which was generated in November solely. During that period of time, 54,3% of website visits came from mobile devices, and 36.9% of revenue were made with the same device. 2016 was a record-breaking year for mobile, and those numbers prove that 2017 definitely followed into that trend.

Black Friday 2017 Digital Strategy

In 2016, Black Friday was projected by Adobe to reach $3.05 billion in online revenue – in actual fact, this projection was surpassed by nearly $300 million and hit an all-time record of $3.34 billion, making it the first year to generate more online sales than in-store. Get ready for Black Friday 2017 with district m’s programmatic advertising strategy.

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